You also have the option to opt-out of these cookies. I/ Easy Jet : General Overview [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. The perceived quality refers to; A customer opinion of a product value to him or her. Alternatively, customers can book accommodation separately at the EasyJetHotels website. EasyJets Business Model Analysis EasyJet endeavours to respect the principles of the ILO . Passengers occasionally had to wait longer for reimbursement of their expenses. Despite some previous concerns about the purchase from key shareholders, the need to . Butterworths Company Law Handbook K. Walmsley. This cookie is set by GDPR Cookie Consent plugin. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Low-cost carrier [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. EasyJet under fire as flight chaos exposes carrier's operating model. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. As the employees watch the owners behaviour all the time. Strategic management [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Low-cost carrier [15 marks] Ryanair Introduction Busboy, Stakeholder analysis EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Ways of Working Strategy. Finally we apply these experiences to our job in the future. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Quality Glossary Definition: Stakeholder. Income statement By clicking Accept All, you consent to the use of ALL the cookies. Best EasyJet Topic Ideas & Essay Examples. Here is a useful summary: TABLE OF CONTENTS For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Airlines which fail to comply with strict, Premium Table of Contents. Johan Lundgren. Strategic Management Essays, Term Papers & Presentations . These were flown on two routes: Luton to Glasgow and Edinburgh. They contracted to buy 12 brand new 737s from Boeing in 1997. Stakeholder [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. 5. Thu 28 May 2020 04.59 EDT. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Stakeholder analysis [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Pressure groups and government. BMAN72801 Nowadays aviation is a big, Premium [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. What are three ways that railroads affected the economy? A person group or organization that has interest or concern in an organization. Stakeholder analysis Case Study easyJets $500 Million Gamble INTRODUCTION Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. . Conclusion 13 Customers - they would want cheap flights that are comfortable and safe. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Introduction Creating a corporate culture implementing educating programs.Stelios, Premium Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Business Model Analysis Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. Political factors reflect the political stability of the region where Easyjet is operating. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Introduction (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Ryanair [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . An aerial view of SEN. The company sells its own tickets directly to the user trough the Internet, Premium Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Lorem ipsum dolor sit amet, consectetur. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Low-cost carrier London Gatwick Airport [62] However, there has been few announcements on the project since then. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). In the early 2000s McDonalds saw for the first, Premium but lacking of traditional service. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. II/ Comparison, Premium [16] They later closed three of their bases. Marketing Describe the product; you need to cover all the elements (core benefit actual product and augmented product) THREATS [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Lets take a closer look at, Premium [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. When EasyJet received H89, it had a 1970s-style office setup. Originally . Also the condition of the world economy determines the nature of its marketing policies. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Strong operational efficiency leading to a low-cost model. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Low-cost carrier There is two different types of stake holders these are internal and external. Table of Content As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. EasyJet has a unique geographical location because it was born in England. Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. They are widely known with their, Premium Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Debt History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. easyJet is one of the world's most successful low-cost airlines. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Good Essays. 3.1.4 Payment period 5 What experience do you need to become a teacher? Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. This website uses cookies to improve your experience while you navigate through the website. In addition, Marketing Analysis of easyJet Stakeholder 1. Powerful Essays. Political and Legal impacts 5 [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Analytical cookies are used to understand how visitors interact with the website. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. OPPORTUNITIES For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight?