We had a good relationship with Roger Goodell and the league. You have an ad load that is light. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. I just need answers.. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Thats right. All of us do this, including myself. In my opinion, I dont think we would be where we are as an industry otherwise. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. We take this for granted as creators, as publishers, and as networks. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Thats what it sounds like. You own the radio stations and you program them. I fell in love with this medium 10 years ago. It made it the medium that the internet promised creators it would give them but hadnt yet. That got its own set of executive producers out of LA who shepherd the NextUp program. Barlow is a writer and producer on the show as well as. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Number two was this massive marketing machine. Exorcising some demons in Rons man cave. You mentioned that you had experimented with subscriptions. By the way, put TheVerge.com on the home screen of your phone. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. For sure, we deserve and need it. We need certain things to calm down and other things to end. Copyright 2023 Apple Inc. All rights reserved. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. It didnt go well for him either. They had seven or eight podcasts that they were making. Its because of the venture capital money. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Last year when we were all in this room, we could not stop talking about Spotify. Its actually a lot of different things. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . If you can never get enough true crime Congratulations, youve found your people. Five Stars. It was a packed house and a great time. We're all in a glass case of emotion. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. I know that sounds crazy. I have nothing else to say. We are an obsessively, widely distributed content company. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. See omnystudio.com/listener for privacy information. That's it. If you dont do this, you will never have the reach you need in digital audio. This is the only room where you can say that and people perk up. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Thats our conference for the podcast industry. You got it. The second thing we do is spend a lot of time focusing on every show that we have on our network. You can feel however you want about it, but we all did it. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Is radio the upsell on podcasting for you? I have a card here that says NFTs on it. They want to do a really good job. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Why is that? A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. I think its really cool. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Everything will get better, faster, and easier if you parallel-path projects. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Every single question is about org charts. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. We will avoid, at almost every turn, simplicity. We try to organize them into slates that have EPs and producers on top of them. One is called the multi-platform group. Yeah. Charts. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. The NFL is very similar. We taped this episode live at Hot Pod Summit. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Its back to the org chart a little bit with this. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. So now its digitally infused, data-infused listening that they can target digitally. We may not have liked it, but there usually was a problem getting fixed. I dont have this concern in podcasting. People trust podcast content more than they trust what they see on social media by like 60 percent more. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Like you said, yes, targeting is getting harder for digital social media platforms. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its an audio medium. Radio is a more ruthless industry than podcasts. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Dynamic ad insertion and geo-targeting made lots of stuff possible. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It has brought in underrepresented creators like nothing else weve done. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. We all did it. Everyone does it. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. It has been a player in the audio space across multiple kinds of distribution for a long time. Our business affairs team is busy and accounts for a lot of our growth. Glass-walled conference rooms where they just come up with funnier promo codes? Weve talked with Ashley a lot about this. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. LOTS of podcasts have ads okay? i believe, an audio podcast mixed with a live audience, is a not a good mix. I just dont see it fixing anything thats broken. Its a great question, because isnt everything direct response at the end of the day? I told you it was all about org charts, and Im not even to the org chart question yet. It often is. He was a great guest, super game to answer the questions, especially in front of a live audience. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. I also think theres a new thrust in influencer marketing. You should subscribe to it. Hes going to start this journey now of trying to get into college. We have a whole newsletter for podcasters. Episodes. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. I look at the companies that have the targeting capabilities. Im going to get in trouble too, just like you are. We all are. No. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. The third thing they let us do was have a sales team. All of our attention is on audio now because of podcasting. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Thats good. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Radio and podcasting have very different constraints. Facebooks interest has grown and waned and grown a bit on podcasts. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. We do all kinds of advertising models with Malcolm and his team. Associate Producers: Anna Hossnieh and Sophie Lichterman. The Ron Burgundy Podcast is back! No. I dont think this is wishful thinking. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. The culture is not preserved; the nimbleness is not preserved. Are you doing that? Oh my God, do you have an Agile scrum podcast? Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Will Ferrell has started a podcast as the character he played in the movie of the same name. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Or this will be a business in and of itself, and thats fine too. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. See omnystudio.com/listener for privacy information. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. One was just investment. And the other is really edgy, innovative audio drama. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! A friend told it to me a year or two ago. A third of all the media we consume is just audio. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. What that meant for us was that we were not the main course anymore, as it were. We tried it. Do you offer rev shares to your creators? Nothings perfect, but its pretty close to perfect. Inside iHeartMedia, its an audio company. Promote. That is some real Silicon Valley stuff. Next week, Im with Universal McCann. CPMs are going up and the quality of the online ad marketplace is going down. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi Theres this adage for anybody that has worked in video. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Its all about the org chart. By the way, if you love digital audio, and we all do. Its not that being inside Discovery was bad, it was just different. If anything, were making that more of a focus and paying more attention to it in the last two or three months. There is a product lead; Uta Knablein is our chief product officer. This is like a $1,000 CPM host-read ad right here. The way to do that was to create two segments in our company. Go follow Decoder on TikTok, its great. Its just like life. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. All I say to them is, This is no longer an experimental bucket of marketing. Are you doing that math? As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is what they do really well. Film series [ edit] The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Ron speaks to Senator Kamala Harris and considers running for president. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Yeah. Join America's favorite . You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Do you even talk to them, or are you just like, Screw it, take my RSS feed? They chose a real simple version of it called Really Simple Syndication, RSS feeds. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. 2023 Big Money Players and iHeartPodcasts. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. I dont know that it needs innovation. No Longer So. The fifth season brings canned laughter and an audience . We have talked about a lot of your shows, and we have talked about all of the new things youre doing. It kind of never went away, but now were back to this again. You should buy streaming. I dont predict what we might get. We started a company with Will Ferrell called Big Money Players. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Its what we do. In fact, you almost certainly kill true creativity when you hit that moment. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. We used Jun Group. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Menu. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Again, streaming was a really obvious example of this for TV streaming companies. Most of them are like, Facebook wont give us the time of day. Thats a super good question. I hate to answer it so vaguely. So if you could just bring back the old format that would be great. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. How do you think about audience acquisition then? In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Aren't. Real. It has been fun, if nothing else. Ive listened to you in the past. Ill answer it this way. People are stupid enough to complain about the ads. Why did you want to sell to iHeart? Wheres the tension there? But yes, weve seen that convert. Do you worry that you dont have the same control? Theyre not in charge, right? Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. About. This is very unique. So we launched a company together. Theyre all looking for internships. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . Oh, its right here. Well, we have over $100 million a year in broadcast radio marketing. A little bit. Broadcast radio is a mass-reach medium still today. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. See omnystudio.com/listener for privacy information. How did the NFT thing go? At around 3:15 p.m. Monday, 20-year-old Markus Carter was . We tend to think we have to do things sequentially. Ive always thought about it. There is nothing broken in the podcast distribution and monetization model today. I think its real. How do you do it? The Ron Burgundy Podcast. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. iHeart does a lot of new things. Is that present for you? Will Ferrell was like, Please, please stop running so many ads, but it worked. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Thats a meeting I want to go to. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Youve been more or less anti-subscription. How do you make sure they sustain? We had three or four people who were our formal official sales team at Stuff Media. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. iHeart recently restructured and you became the CEO of a formal division. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. There has never been a moment in the company that we were sidelined or deprioritized. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Lightning round. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker In fact, it was always there, but now it has exploded. I think they know the effect, long-term, that you have when you stop marketing. Walk us through what that actually means. Its been cool. We were actually working and trying to make change together genuinely. Each. I feel like its still a thriving business. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. I can go on as long as I want.. I can talk about the things I cant talk about on the radio. We have an app of our own. That wasnt possible prior. As that has happened, this thing has come along called audio. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Then, up and coming Tim Heidecker joins him. Everything, I promise you, is simpler than you think. But that maverick approach has included some controversial steps as well. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . We havent even discussed the trust issues that are very real on social media. Go follow Conal on TikTok, its great. A podcast from The Verge about big ideas and other problems. I really just keep going back to this notion that its perfect the way it is. Just simplicity. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month.