regardless if you are black, white, asian, latina at the same stores and price points. South Korean businesses hold a majority of the ethnic hair market with a hold of 60-80%, while black-owned ethnic hair products only make up 3% of the ethnic hair market. From 2014 to 2016, SoftSheen-Carson released five new ethnic hair care products, Curls and Advanced Beauty each launched three new products, Miss Jessies and Mizani put out two new products, and Beautyge, Black Onyx World, and Andre Walker Hair each released one new ethnic hair product. As with Marjorie Joyner, Rose Meta Morgan opened her first salon, the Rose Meta House of Beauty, albeit decades later in 1945, in New York. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. From 2012-2017, the industry saw an annual average growth rate of 1.8%. Black women spend billions of dollars on natural hair care and beauty products. "They'll be end-to-end distribution for hair products and extensions, and more black-owned beauty . 31. So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. During COVID-19, black women were 2.4 more likely than white women to purchase hair treatments. 50. Salon Industry Long Underserved Black Clients. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. 22. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. According to figures gathered byFuture In Beautyin 2021, 9.2% of nail technicians were entry level and 47.7% were in their early career. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. 1. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. If youve grown up with a certain texture, you know how to manipulate it. In-depth industry statistics and market share insights of the United Kingdom Hair Care Market sector for 2020, 2021, and 2022. Millennial naturalistas have more positive attitudes toward textured hair than all other women. With no nationwide legal protections against hair . What are the future trends that will prevail in the black hair care market? The NHBF also carried out aState of the Industry Surveyin September 2021, which found that nearly two thirds of hair and beauty business owners were confident of their business survival (although uncertainty was higher in the beauty sector). Policies that prohibit natural hairstyles, like afros, braids, bantu knots, and locs, have been used to justify the removal of Black children from classrooms, and Black adults from their employment. Coronavirus and African creatives industries: Wher. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. Keep reading below to learn about the driving factors of the natural hair movement today. The average hourly salary for nail technicians in the UK is 8.64, according topayscale(16k - 23k annually, depending on experience). Shopping Habits. Most of the natural hair care products contain . Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. And in 2020, a teenager was awarded 8,500 pounds (about $11,800) in an out-of-court settlement after being repeatedly sent home from school because of her natural hair. Figuresshow that the South East has the greatest number of nail technicians in employment (17,440), higher even than London (14,882). Agns Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Beauty Sales. (Research and Markets) The growth rate of the global web-to-print market is 6.2%, with an estimated value of $1500 million by 2027. Black Americans yearly spend 18% of their income on ethnic hair beauty products. Total global cosmetic sales in 2020 was a whopping $483 billion. If things go wrong when providing a treatment, a client could make a claim against your business for negligence or bodily injury. 81% of black people say that hair and beauty products advertised through black media channels are more relevant to their needs. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. The black hair care industry generates billions but the US is missing out on the market. Total revenues for the hair extension industry in the United States reach $346 million in 2017. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. The black-owned Fenty Beauty brand, which was founded by Rihanna, made $72M in one month. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. Studies show that black consumer spending increases with the number of black hair and beauty products available. There are also three types of stores: the boutique or concept store that will be attentive towards the merchandising, product selections, in-store design and layout and customer service like Les Secret de Loly or Provial Cosmetics. Sign up to the newsletter and get exclusive hair care tips and tricks. The Natural Hair and Loc Bar in the Brixton area of London. Will the hair relaxers of tomorrow no longer be chemical? 37% will only dye their hair at home. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. Each brand has its own way of selling their products successfully! 35% of black people who prefer natural hair have had their hair colored once monthly or more. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. Hollywood waxing was the most popular treatment booked post-lockdown. This. Floral designers in the US earn an estimated $13.48 per hour. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. In 2017, the sales value of relaxers in . Key Hair Weave Industry Statistics. Beauty Industry Statistics and Market Research: Global & US. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. Save my name, email, and website in this browser for the next time I comment. In 2020, the global black hair care market rose to $2.5B. She attributed changing attitudes around hair to the Black Lives Matter movement and the rising trendiness of Black culture in Britain. IBISWorld's statistic shows that as of 2023 the market size of the Hair Salons industry is $49.7bn an increase of -3.77% from 2022. 25. Households of low-income families make up 43.3% of the natural hair market spending. Given that the Black community is economically disadvantaged, if we could buy from and sell products to ourselves, this would be a great way to . We will use more subtil methods such as keratin, brazilian blowouts, more sophisticated flat irons. White women in the natural hair community are 3 times more likely to be neutral than white women towards black hair. 14. In 2021, hair color sales grew amongst the black consumer base. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. Afterwards, these distributors resell these products to stores. Rounding out the top 5 are Este Lauder, P&G, and Shiseido. Approximately 65% of services fell into this category. I have Italian and North African assistants who tried ORS or Cantu and loved it. However, they will become the fasting growing region from 2019 to 2023. The global hair care industrys revenues are expected to hit $12.4B in 2021, up from 2020 revenues of approximately $12B. News flash: Black women know beauty. Black Hair Industry Statistics 2022 1. 43% of black consumers spending in the US personal care market comprises black women. Experts estimate that the black hair market in the UK is worth 88M or over $120M. Masculin black hair care is also a huge market to dive into. Studies show that, among black consumers, financial status makes no difference in hair care product purchases. There are about 1 million hair salons currently active in the United States, providing employment opportunities for about 1.4 million people. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. 27% of black consumers say they like to try out different hairstyles. 30. Highlights. The global cosmetics industry is valued at $380.2 billion. Experts project that the global hair care industry will grow at a 2.55% compounded annual growth rate (CAGR) from 2021 to 2025. This is equivalent to every person in the UK spending 166 on personal care treatments yearly. In May, after several years of lobbying by advocacy groups and a leading fashion magazine, the Hair and Beauty Industry Authority said it was updating its certification standards so that hairdressers can meet the needs of the U.K.s diverse community.. Lets circle back to the consumers. What are the specificities of the French, British and American consumer? There is no question that Black communities are underserved in Britain. There's a fairly even split between those working full- or part-time for all nail technicians. 23. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. 17. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. Brand. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. 34. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. Feb 2, 2022. 12. Hey! The United States Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Hair wigs and extensions can be made using human hair or synthetic fibers . In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. After working for two major marketing agencies, she now uses her marketing prowess to create helpful advice, tips and blogs for our audience. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. Their products are very present in the provincial regions of France and they target the right consumers who buy into their offering. (Condor Ferries, 2020) The hotel market is made up of over 4 million rooms worldwide. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. 50% of black consumers say that their hair is central to their identity. There will be new businesses that will propose new retail experiences and e-commerce will usurp traditional distribution. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. We should be able to have anybody in our chair, and we should know, or be willing to help them find out, not ever, ever refuse them, said Ms. Oates, who signed a petition last year that pushed for mandatory training in textured hair. The answer is still murky, partly because the industry is sprawling and decentralized, with at least six licensing organizations that certify the thousands of stylists produced by training schools every year. In 2020/21, roughly 6,600 people began an apprenticeship. Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. 58% of black hair care products contained at least one toxic ingredient. I think that the brands that dont make this jump, will miss a window of opportunity and run the risk of becoming irrelevant in 10 years or will simply be relegated as regional players outside of Europe. 3. According to some estimates, black consumers spend $473M on hair products annually. Looking on is Eddy Macina, a stylist who has learned his trade there. Finally, the future lies in establishing educational institutions that train hairdressers in Afro hair styling. 38. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. Inscrivez-vous la newsletter Nothing But the Wax, pour ne rater aucune histoire. Black dollars make up 85.7% of the ethnic hair & beauty market. Personal soap & bath products are another category where black people spend disproportionately to their US population, spending $573.6M. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. In-depth industry statistics and market share insights of the United States Hair Care Market sector for 2020, 2021, and 2022. All the facts about black hair you were looking for. "The Global Black Hair Care Market size is expected to be worth around US$ 10.02 Billion by 2023 to US$ 15.34 Billion in 2033, growing at a CAGR of 4.84% during the forecast period 2023 to 2033.". The global hair extension industry is expected to reach a market value of $10 billion by 2023. Apprenticeships in the UK; Apprenticeships in England; Apprenticeships in Scotland; . Calma Ritchie, the owner of XL Hair Design in Bradford. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. Brits like to keep well-groomed, and the amount spent at hairdressers and personal care salons in the UK was highest in 2019, reaching8.6 billion. 59% of black women aged 1824 say they use deep conditioning treatments, compared to 37% of black women of all age groups. Black-owned hair products are only 3% of the ethnic hair and beauty market, and the majority of major black hair care retailers are not black-owned. The Halo Collective has raised awareness about how Black hair can lead to stigma and discrimination at school and in the work force. 37. IBISWorld reports on thousands of industries around the world. The biggest market share in the industry belongs to independent labels with 41.4%. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. The French West Indies are already market leaders for locs and natural hairstyles, but theres currently no beauty conglomerate that is seriously looking into this segment. Beauty salons, nail salons and barber shops were the top three retail categories with the highest growth. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . Over the last few decades, though, the movement to reclaim natural black hair has re-emerged. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have . The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. White women show explicit bias toward black womens textured hair. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. Updated December 6, 2020. According to data gathered by theOffice for National Statistics, there were 44,880 beauty and hairdressing businesses operating in the UK in March 2020. Shampoo and conditioner sales have continued to grow among black consumers in 2019 and 2020. So its all very cultural! . However, American hairdressers. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). Its not as easy as just, Im going to learn Afro hair.. There was amassive growth of 54%in the number of hairdressing, barbering and beauty businesses across the country over the five years up to 2020. Brazilian blowouts, press & curls, and protective hairstyles were the least-requested hair service in 2016, making up 15%, 255%, and 28% of services provided, respectively. Finally, theres a lack of hair care education in France: too many hair salons here dont know how to cater to kinky or natural African hair or how to cut it. Another major change lies in communication. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. One client asked me Why dont. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. One client asked me Why dont you relax your hair anymore? It was so easy for them before. There is such a lack of cosmetology schools in France. By Aina J. Khan and Charlie Brinkhurst-Cuff. 14. Hair removal and facial treatments made up 18% of bookings each. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. Industry Statistics; Campaigning for you. Their contribution to the UK economy. SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). The number of people working in hair and beauty. Beauty industry trends for 2020 report that the industry has over a million employees. 29. The salon offered hair and skin care, as well as other services catering to black women. A study looked at the percentage of black personal care products with toxic ingredients and found that 58% of hair products marketed toward black people contained one or more toxic ingredients. The industry has been nurtured and incubated by Black women from the ground up, said Margot Rodway-Brown, who owns the Natural Hair and Loc Bar, one of several salons that provide specialized services for natural Afro hair in Londons Brixton neighborhood, home to one of Britains largest Black communities. Research carried out byAmerican Express Shop Smallpredicted the hair and beauty industry would grow 16% by 2023, to hit 56,484 independent salons. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. The revenue of the fragrance segment per individual was $29.22 in 2021. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. 70% of black women read labels on hair care products, 26. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. With multiple consulting activities for various brands to community management expertise hailing from. Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. 63% of people working in the hair and beauty sector are self-employed. The US is the leading country globally in the hair wigs and extensions market. . The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over.
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